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2009-2015 Strategic Plan

The Connecticut Water Works Association, Inc.
2009-2015 Strategic Plan


On November 20, 2008 and December 17, 2008, the CWWA Board of Directors and Legislative Committee were invited to participate in a strategic planning session to build on the progress achieved in the 2005-2008 strategic plan. As part of the review process, participants identified CWWA's strengths, weaknesses and opportunities for advancing its mission as well as barriers to accomplishing its goals. The participants were then divided into groups. Each group brainstormed about specific goals and action items.

Overarching Purpose of Strategic Plan
Strengthen Legislative and Regulatory Advocacy and Impact on State Policies that assure reliable high quality public water supplies to protect public health.

  • Goal #1: Strengthen Legislative and Regulatory Advocacy and Impact on State Policies that assure reliable high quality public water supplies to protect public health.
    Objective 1.1STRENGTHEN LEGISLATIVE OUTREACH EFFORTS Action Steps 1.1.1 Coordinate meetings with CWWA representatives and all freshman legislators. 1.1.2 Coordinate meetings with CWWA Legislative Committee officers and legislative committee chairs with cognizance over water issues 1.1.3 Invite key legislators to attend Legislative Committee meetings to discuss water-related legislation. 1.1.4 Enhance participation of CWWA members and CT Section Chairs at Legislative Planning sessions to develop CWWA's Government Affairs Agenda 1.1.5 Assist utilities in fostering stronger relationships with area legislators. 1.1.6 Encourage utility CEO's to send a letter to their legislative delegation. 1.1.7 Keep legislators informed about water-related issues and highlight CWWA by adding to Inflow Line distribution list. 1.1.8 Conduct annual survey of Legislative Committee members and the Board of Directors to determine which Legislators a member knows or has a working relationship with and increase members' involvement with key legislators on a targeted basis. 1.1.11 Continue to present a "Legislator of the Year" award. Objective 1.2STRENGTHEN REGULATORY ADVOCACY Action Steps 1.2.1Continue to hold regular meetings with agency officials, including the commissioners of the state Department of Public Health, the state Department of Environmental Protection, the state Department of Public Utility Control and the Office of Policy and Management. 1.2.2Education new DPUC commissioners regarding water issues and CWWA. 1.2.3Invite key regulators to attend Legislative Committee meetings to discuss relevant issues with CWWA members. 1.2.4Continue to meet with the Governor's Office and liaisons regarding water-related issues. 1.2.5Enhance efforts to provide members with compliance assistance/workshops on new regulations and policies in conjunction with the CT Section AWWA. 1.2.6Continue to provide members with timely Regulatory Updates.
  • Goal #2: Enhance Membership Benefits by Providing Compliance Assistance to CWWA members
    Objective 2.1PROVIDE TIMELY INFORMATION ON COMPLIANCE ISSUES TO MEMBERS Action Steps 2.1.1Identify compliance issues of importance to CWWA members as part of membership survey, including non-traditional water issues, such as labor & employment law. 2.1.2Monitor state and federal laws and regulations affecting the water industry. 2.1.3Monitor court decisions affecting the water industry and provide information on key decisions in publications 2.1.4Coordinate compliance activities with CT Section AWWA. 2.1.5Incorporate compliance information in articles in CWWA News and Inflow Line. 2.1.6Prepare e-bulletins/member advisories on key compliance issues. 2.1.7Issue press releases on key compliance issues. 2.1.8Post compliance information on website. 2.1.9Incorporate compliance updates in Fall Meeting and Spring Meeting presentations. Objective 2.2HOLD COMPLIANCE SEMINARS ON KEY ISSUES AFFECTING THE WATER INDUSTRY Action Steps 2.2.1Identify significant compliance deadlines associated with issues, such as disinfection rule. 2.2.2Coordinate seminars with CT Section AWWA or identify opportunities for CT Section AWWA to take lead. 2.2.3Work with legal community to identify and present on compliance issues, e.g. surface water rule. 2.2.4Provide case studies of potential pitfalls for failure to comply. 2.2.5Partner with regulators on compliance issues, seminars. 2.2.6Partner with other organizations, such as NAWC, on compliance seminars. 2.2.7Hold an end-of-session compliance workshop for water industry professionals on new laws and regulations. Objective 2.3HIGHLIGHT CWWA'S ROLE IN ASSISTING MEMBERS WITH COMPLIANCE ISSUES Action Steps 2.3.1Issue press releases on key compliance issues in coordination with CT Section AWWA, e.g. pharmaceuticals. 2.3.2Provide information to other organizations, e.g. chambers of commerce, on water-related issues, such as conservation
  • Goal #3: Strengthen CWWA Membership Recruitment, Participation and Commitment"
    Objective 3.1.MAINTAIN AND, WHERE POSSIBLE, INCREASE MEMBERSHIP Action Steps 3.1.1Identify utilities that are not members and solicit existing CWWA members for high-ranking contacts in the prospective utilities. 3.1.2Arrange personal meetings with the prospective utility personnel and identify to them the mission of the Association, the benefits of being a member, the potential cost savings, and request if there is a specific reason (or reasons) why they have not become a member (or they have left membership in the Association). 3.1.3Discuss merits of wastewater membership and determine whether to pursue. 3.1.4Convene ad hoc working group of board to focus on membership issues Objective 3.2.IMPROVE PARTICIPATION OF CWWA MEMBERS IN ASSOCIATION ACTIVITIES Action Steps 3.2.1Identify core committee of Board and Executive Director to meet with CWWA members who are not active to strengthen relationship, highlight benefits of organization and encourage participation. 3.2.2Use “mentors” to encourage participation of next generation in CWWA activities. 3.2.3Continue to highlight accomplishments and the benefits of being a member (value of the advocacy efforts) in publications and meetings. 3.2.4Improve communications and communicate regularly to membership through better use of the CWWA website and joint CT Section newsletter and e-mail software. 3.2.5Continue to conduct membership surveys to identify legislative goals, positions and opportunities to enhance membership benefits. 3.2.6Actively promote participation in the Legislative Committee and legislative activities through letters, newsletter announcements and direct contact. 3.2.7Utilize the expertise of Past Presidents by inviting them to continue their commitment in a different capacity within the organization to ensure their experience and insight still benefits the organization. Objective 3.3ASSURE CWWA'S ORGANIZATIONAL CONTINUITY BY IMPROVING THE PROCESS FOR RECRUITING AND EDUCATING NEW BOARD MEMBERS Action Steps 3.3.1Contact senior management of water utilities to encourage their support of staff involvement in the Association. 3.3.2Invite candidates to audit a Board meeting. 3.3.3Highlight recognition of Board members and other volunteers in newsletter, Inflow Line, summary of new laws and other publications. 3.3.4Develop a loose-leaf board handbook that directors and officers can reference throughout their terms that provides useful information about the organization, board structure and operations, and fellow board members and staff, including the Board's legal responsibilities, fiduciary responsibilities and conflict of interest policy. 3.3.5Expand the role of the nominating committee to include responsibility for orientation as they recruit new candidates, including outlining responsibilities of individual board members. 3.3.6Identify a current board member to mentor each new board member to help them in their transition to the board. Develop a formal orientation process for new board members that includes meeting with the President, Past President and Executive Director. 3.3.7Measure the Board's effectiveness through annual self-assessments; exit interviews with outgoing board members.
  • Goal #4 Strengthen Organizational and Industry Visibility and Identity
    Objective 4.1DEVELOP A COMMUNICATIONS PLAN TO ENHANCE POLITICAL CLOUT AND INCREASE MEMBERSHIP. Action Steps 4.1.1Establish a working relationship with the Capitol Bureau News Media and other key media outlets. 4.1.2Provide news media with information on CWWA, its membership, mission and Government Affairs Agenda, etc. 4.1.3Periodically issue CWWA news bulletins, press releases, and position statements to the Bureau, general news media, legislators, and municipal officials. 4.1.4Develop topical stories for news media highlighting positive aspects of the water industry, e.g. Aquarion's environmental program. 4.1.5Prepare outreach kit, bill stuffers, and other generic information for member utilities to use locally on key issues. 4.1.6Provide legislators with information about CWWA, its mission and membership. 4.1.7Identify high visibility spokesperson for CWWA to champion key issues. Objective 4.2.CONTINUE TO IMPROVE COMMUNICATION TO CWWA MEMBERS. Action Steps 4.2.1.Develop and distribute "talking points" on critical issues affecting the water industry, in coordination with the CT Section AWWA. 4.2.2.Continue to publish bi-monthly newsletter to update members regarding legislative and regulatory information and incorporate such information in Inflow Line publication. 4.2.3.Continue to provide e-mail legislative & regulatory updates to members. 4.2.4.Request updated mailing and e-mail addresses for members during membership renewal. 4.2.5.Continue to provide an annual summary of legislation including bills that were passed, defeated and/or amended for the benefit of member utilities.
  • Goal # 5 Continue to Strengthen Partnership with CT Section AWWA.
    Objective 5.1IMPROVE COMMUNICATION AND COORDINATION OF ACTIVITIES BETWEEN CWWA AND CT SECTION AWWA Action Steps 5.1.1Have CT Section and Association boards and officers schedule single-purpose joint meeting. 5.1.2Formalize role of Vice Chair and strengthen role of chairs in maintaining communication between organizations. 5.1.3Identify opportunities for Executive Director to meet with committee chairs on legislative/regulatory issues to share information. 5.1.4Formalize relationship with CT Section AWWA Chairs on key legislative and regulatory issues. 5.1.5Obtain feedback from CT Section committees on issues and inform them that we will attend meetings on an as-needed basis. 5.1.6Coordinate meeting schedules of CT Section AWWA and CWWA Board and Legislative Committee. 5.1.7Continue to partner with CT Section AWWA on certain activities, such as Inflow Line, fall and spring meetings. Copyright 2018 by DNN Corp
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